– days left until Amazon splits titles · July 27

Self-improving AI agent for Amazon titles and Item Highlights

Optimize Measure Learn
Try it free

No credit card needed.

Projected impact +$697/mo
Before

Cutting Boards Large Set of 7, Acacia Wood Charcuterie Chopping Board for Kitchen with Holder Non Slip Feet, Plastic Serving Board Mats, Juice Groove

149 / 200
After
Title 72 / 75

Cutting Board Set of 7 with Stand, Acacia Wood for Kitchen, Juice Groove

Item Highlights 124 / 125

Reversible Charcuterie Chopping Board, BPA-Free Dishwasher Safe Mats, Non-Slip Feet, Butcher Block for Meat Cheese, Piklohas

01 Keyword research

Locks in “Cutting Board Set”, the exact phrase shoppers search about 50,000 times a month.

02 Competitor

Adds “with Stand”, a gap keyword the category’s top seller ranks for but this listing missed.

03 Customer reviews

Leads Item Highlights with what reviewers care about in a food-contact product: BPA-free, dishwasher safe, non-slip.

What changes on July 27

  • Titles cap at 75 characters

    Down from ~200, every category except media.

  • A new 125-char Item Highlights field

    Searchable, shown with your title, weighted above back-end terms.

  • Miss it and Amazon rewrites your title

    Its AI, on its own schedule. A weak rewrite can cost you sessions, ranking, CTR and CVR.

Today
Title · up to ~200 characters
From July 27
Title · 75 max
Item Highlights · 125
every category except media new · searchable

Superfuel has analyzed hundreds of thousands of titles, and made thousands of live title changes.

Every one is measured against ad spend, price, season and many more factors, so the lift you see is the title's own.

Real changes, measured by Superfuel
  • Recipe card protectors

    Added “Crystal Clear”, the phrase customers use most in the reviews.

    CVR
    7.42% → 8.38%
    +$0/mo
    incremental· High confidence
  • Spice & seasoning gift set

    Added “Cooking Gifts for Men” plus a seasonings-set keyword.

    After stripping out the Father's Day seasonality bump.

    CVR
    6.76% → 7.98%
    +$0/mo
    incremental· Medium confidence
  • Disposable party tablecloth

    Moved “disposable plastic tablecloth” (13k searches/mo) into the title, rebuilt the highlights.

    After stripping out a price and ad change.

    CVR
    3.75% → 7.02%
    $0/mo
    up from $636/mo· High confidence
  • Party glassware set

    Full title rebuild on the listing.

    +$0/mo
    incremental· High confidence

What customers say

For one of our ASINs the title change added an increase of $6,500 in revenue, even with category searches down. And I don't question this metric, because Superfuel provides all the data to back it up.
Yvonne Schmidt
Senior Manager, Fellow
It takes out the other stuff, the ad spend, the price changes, and shows how much the change itself actually did. That's the part I liked.
Akshay Ajeesh
Manager, Ring Binder Depot
It's easy to change a title. Anybody can do that. What I actually want is the feedback: what's working, what's not, and why. That part matters more to me.
Saeed
Founder, a prominent drinkware brand

How the agent works

01 Reads

Reads your data, and your competitors'

Before it writes a word, the agent reads the numbers that decide what a title should say.

Reads
Competitor ranking keywords
What customers like/dislike
Verified product features
Brand analytics
Brand rules & past title performance
02 Writes

Picks a strategy, updates both fields live

It picks the strategy that fits the product, writes the title and Item Highlights inside Amazon's limits, then waits for your approval or ships on its own.

Writes
Title 72 / 75
Cutting Board Set of 7 with Stand, Acacia Wood…
Item Highlights 124 / 125
Reversible Charcuterie Chopping Board, BPA-Free Dishwasher Safe…
03 Measures

Measures the real impact, then optimizes again

Sales move for a dozen reasons at once. The agent strips out every other factor to isolate the title's own effect, then calls it: keep, monitor, or revert.

Measures
Ad spend stripped out
Price & deals stripped out
Seasonality stripped out
…and many more stripped out
Verdict Keep

The 6 strategies the agent chooses from

Agent’s pick

Protect & Convert

Title locks the top 1-2 keywords + a converting claim; highlights list the rest

optimizes Sessions, CVR
Agent’s pick

Clean Hook + Benefit

Title: brand + one click-winning hook; highlights add 1-2 benefit lines

optimizes CTR, CVR
Agent’s pick

All-Rounderdefault

Title: brand + a clean differentiator; highlights = benefit line + keywords

optimizes CTR, Sessions, CVR
Agent’s pick

Widest Net

Title: 1-2 broad head terms; highlights pack long-tail keywords, none repeated

optimizes Sessions
Agent’s pick

Clean + Findable

Title: one clean differentiator; highlights = pure keyword list, no benefit line

optimizes CTR, Sessions
Agent’s pick

Comparison-Ready

Title: clean, brand-first, no specs; highlights = a verified spec/cert block

optimizes CVR, Sessions
Honesty over hype

How it knows the change worked

After a change goes live, the agent measures its real sales impact and isolates the title's own effect.

  • Strips out price, deals, ad spend, and season
  • Gives a verdict: keep, monitor, or revert
  • Tells you when the data is too noisy to judge
+0% observed sales after the rewrite
What actually drove it of the +75%
  • Prime Day price drop 56%
  • Deal badge on the listing 30%
  • Category demand up 14%
  • The title's own effect 0%
Monitor until there is a clean read

Frequently asked questions

Your choice. Approve each change yourself, or let the agent publish on its own. Start by approving, then switch to auto later. It works best when agent optimizes a product 3 to 4 times.

As much as you want. Approve each title, add your own rules, undo any change, or pause a product any time.

The agent watches every change. If sales start to drop, it undoes the change on its own and tells you why. You can also undo it in one click.

Once your title is live, the agent measures what it earned on its own, apart from ads, price, deals and the season. If it cannot tell yet, it says so.

Start with your low-sales products. Let the agent change them, measure, and try again until it proves real sales gains. Add more once you see it work.

Let the agent execute ASIN titles on its own. It makes a change, learns what worked, and tries again. It repeats until your title reaches its maximum metrics impact.

No. First you get a free sample from public data, which sellers love. Connect later and it also uses your Brand Analytics, sales data and past wins.

Try it free on 5 to 10 products. Watch the results over 2 to 4 weeks. You pay only after it has made you money.

A new Amazon field next to your title, up to 125 characters. Used well, it lifts your sessions, CTR and CVR.

It only keeps you within Amazon's rules. It ignores which keywords win competitor sales, what buyers praise in reviews, and your Brand Analytics. And it never measures what worked to improve again.

Get in touch

Questions about the product, pricing, or a pilot? Send us a note and we'll get back to you. For quick answers you can also email support@superfuel.io.

Ben, founder of Superfuel Talk to the founder

Book a call with Ben, CEO and co-founder

– days left until Amazon rewrites titles

See it run on your own catalog.

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